Opening your own business is exciting. As you wander through the warehouse space, you might be imagining what it would look like with your business set up inside it. While it may be tempting to focus on products or services or hiring at a time like this, what you really need to be thinking about is marketing, because without marketing you will have no sales and your business may go under before it even had a chance to thrive. Here is a plan for developing and implementing your marketing ideas in the early stages of your business.
What is marketing? If you don't know, you're already in trouble. Marketing is the sum of the coordinated, targeted efforts you make to publicize and advertise your products and services with the aim of collecting customers who need your services or product. If you don't understand how marketing works, read some books, sit in on a class at a university, or hire a marketing firm to handle that side of the business for you, because this is a crucial topic you can't afford to ignore. An experienced and efficient marketing practice such as the men and women at Full Contact Marketing (see fullcontactmarketing.ca) are focused on marketing strategies specifically for dental clinics and will work to get such a business out there to consumers. There are marketing firms for all types of business and industry.
The first step in developing any sort of marketing plan is figuring out who you're going to be marketing to. You can, of course, market your product or service to everyone, but that's an amateur move that will waste your time and money and earn you to annoyance of anyone whose interests are diametrically opposed to the services you provide. It's much more effective, then, to ask yourself questions like: "who would need my services?" If you don't know the answer, research. This is called your 'target audience.'
6 Steps to Decoding your Target Audience according to Forbes.com
Research is the backbone of marketing. Your research should tell you not only who will be in the market for the type of product or service you provide but also the types of things they respond to. Are they more likely to see a sign on the side of a limo or to read an ad they see on their favorite website? You need to reach these people through the easiest channels possible, otherwise you're wasting your money by shooting into the dark. Some of the most popular and cost effective avenues are now online, so make sure you have a working knowledge of the internet and computers.
And finally, you need to decide on a slogan, catch phrase, message, or line that you will take on all the platforms you will be marketing across. Whether you're at a trade show talking to people with stick on badges, meeting with buyers, or placing ads on television, your message should be consistent so that you develop a distinct brand presence in the minds of consumers. An advertising firm can help you with this sort of thing if you don't happen to be very creative.